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Monday, April 7, 2008

Absolut Error

Not often you find an ad agency that deals with a super brand like Absolut stupid enough to make an error like this one:

Absolut Vodka pulls ad showing California in Mexico (Reuters)

The gringo-insensitive ad was devised by a fairly unrepentant Mexico City firm. The boner comes on the heels of Pernod Ricard purchasing Absolut after a couple of flaccid years with Stolichnaya. Absolut's ultimate-legs ad campaign, now nearing the twenty-year mark, is legendary in advertising circles.

Just last week, we expressed concern about the new relationship with Pernod Ricard and the impact on advertising.

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