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Thursday, April 10, 2008


Explaining a lot is this NYT travel article on New York (read: Manhattan) bars that "put the right prefix on the -tini."

Picture your basic barely thirtysomething Madison Avenue account rep for some beverage giant. They go out to a bar after work and ...

"Here, they take your cellphone number and call you when they’re ready."

No, they don't have that kind of a place much in Madison or Baton Rouge. But they make all kinds of silly demands on customers in NYC, and the account rep thinks, "Wow, in this cocktail crazy land, I can say anything and it will work..."

No, you can't. But they do anyway, over and over and over. And there are hundreds of obliging media and bloggers ready to defend the cuketini for a free bottle, or ready to denounce it to demonstrate their integrity.

The truth is that there has never been a better time for new drinks than now; but there has also never been a worse time for new drinks than now. Our only suggestion is not to insist on either Old Skool or flavortini approach, but to try, try, try, and give honest evaluations. Unlike those folk in New York City, you do have to sleep at night, ultimately.

For Old School bars in NYC that put you through hell anyway, click the link and scroll to the bottom.

1 comment:

Neyah White said...

The 'best' and 'worst' time for new drinks....dead right.